In 1967-68 a group of young women started the women’s liberation movement, a radical feminist movement, distinct from NOW.
These women demanded freedom from “oppression” by men.
A much publicized event was a 1968 demonstration against the Miss America Pageant at which women threw bras, curlers, high heels, and similar “garbage” into a “Freedom Trash Can.”
More typically, however, women met in small groups, known as consciousness-raising (CR) groups, to talk about their personal experiences and how to use those experiences as the basis for political action.
“The personal is political” became a popular cry of the movement.