Think about how people who want to sell their homes can find you. You should have signs in every location in your target area that has a bulletin board, churches, day care facilities, grocery stores, and faculty lounges at schools. Other good locations include nursing homes and beauty parlors. Self-storage facilities are good places for your signs because many of the tenants are facing some sort of residence change through death, divorce, or layoff.
Your signs should be printed on colored, letter-size paper, in a font large enough to read from 10 feet away but still leaving plenty of border around your message. That border is also called whitespace. It attracts more attention than filling a page with text. Here is an example.
Twice a month, change your sign for one with a different color of paper. That way, it will keep attracting people’s attention.
Resist the urge to put too much information on the sign. Your sign should not do any selling. It should generate a phone call from a prospect who fits your flipping strategy. You can do the selling in person or over the phone. Possible sign messages could include your phone number and one of the following phrases.
• I buy 10–20-year-old houses in need of TLC.
• Sell your home quickly. No need to fix it up or clean it up.
• Quick cash for older homes.
• Be my partner to flip your home.
You want to attract people who just do not want to fool with all the work necessary to make a house ready for sale. Most of them know they are going to take a hit on the sales price, but they do not care. They want the house sold, they want it done with a minimum of hassles, and they do not want to have to worry about it any more.