Not many consumers are aware of the power they can have to get products onto the supermarket shelves by simply letting the store know what you would like them to buy.
With small independently owned stores, it is easier to succeed because of the one on one relationship you can establish. Plus, you can bring certain products to their attention that they may not yet be familiar with.
But regardless of the size of the store, give it a try, many products have been placed on shelves through persistent demand from customers. Let them know that you will buy the product regularly if they make it available. Contact your local celiac community support group to let them know about the product, and that you plan to contact the local store to see if they would consider carrying it. See if any of the members would also like to voice their approval and support of the store carrying the product. Ask the group if they would consider mentioning the product and where it would be sold in their chapter newsletter. Take this information to the store and it will make your case even more appealing.
Or consider contacting the gluten-free product manufacturer directly. Provide them with the contact information of the store where you would like to have their product carried. They can call and try for the sale.
Keep in mind there may be a variety of reasons why a store won’t carry a product. They may feel the retail price is too high for their customers, they can’t buy it in volume, or they have a strict policy of buying through distributors. But go for it anyway!