Jay Ward was lying in a full-body cast in a hospital, and it gave him a lot of time to think about new ideas.
He had been hit by a lumber truck, and after the accident he brain stormed cartoon ideas with boyhood friend Alex Anderson.
Anderson had cartoons in his family. His uncle, Paul Terry, was founder of Terrytoons and creator of “Mighty Mouse” and “Heckle and Jeckle.”
During this time, Ward and Anderson came up with “Crusader Rabbit”.
The rabbit’s pun-filled adventures also featured a dumb tiger sidekick named Rags and other “Frostbite Falls” sidekicks, including Rocket J. Squirrel, Bullwinkle Moose, and Dudley Do-Right.
Frostbite Falls, home to these rag-tag characters, was based on the town of International Falls, Minnesota.
Although “Crusader Rabbit” was a success, TV was like the Internet in the 1990s, promising but not yet profitable. Ward drifted back to real estate, and Anderson ended up in an advertising agency.
A decade later, television had become very profitable, so Ward decided he wanted to be back in animation. Anderson was settled in his career and decided to let Ward go it alone.
Ward decided to expand upon some of the minor characters of the last series and found a talented partner, Bill Scott.
Scott was a good choice and ended up writing most of the “Rocky and Bullwinkle” stories, as well as “Fractured Fairy Tales” and “Mr. Peabody” time-traveling adventures, and he did the voices of Mr. Peabody, Bullwinkle, and Dudley Do-Right, too.
For years, Ward and Scott created successful cartoons, creating new characters like George of the Jungle and the characters and commercials for a line of Quaker Oats cereals, including Captain Crunch, Quisp, and Quake.