Action Man was here in the United States before it was in England as G.I. Joe.
Action Man launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro’s G.I. Joe. which was launched in the United States in 1964.
When the boy toy made its way to England, the name was changed because it sounded too American.
We suppose there was a fear that, as in World War II, a dashing American soldier would seduce nice English dolls and either abandon them or take them back to the States as war brides.