Ritzy was what the National Biscuit Company had in mind back in 1934 when the Ritz cracker was invented.
The company took a regular cracker recipe, took out the yeast, and added more shortening.
When the cracker was finished baking, it was slathered with coconut oil and dashed with salt.
Because it looked shinier and richer, they named it the “Ritz.”
Like everything else dubbed “ritzy,” the name is taken from the opulent Ritz hotels.